Our culture & serious fun!

Every day the Wirra Wirra tribe pass by a large slate installation as they enter the winery. On it is inscribed Greg Trott’s philosophy on life, which is the mantra that we aspire to as we go about our daily tasks.

"Never give misery an even break, nor bad wine a second sip. You must be serious about quality, dedicated to your task in life, especially winemaking, but this should all be fun."

Perched atop our winery in a modest belltower sits a 3/4 tonne bell that we ring either on occasion or randomly; we like to hurl watermelons from a giant medieval siege machine erected on our lawns and securing our grounds is a boundary fence known as ‘Woodhenge’ made from massive threaded redgum trunks. 

We celebrate our successes with gusto (wine in hand) and if we have no success to celebrate we always find another reason.

We’re serious about the wine we make, the wines we drink and the biodynamic vines we grow, but we believe that everything else should be fun…

We are the Wirra Wirra Tribe.


Businesses can easily get hung up on creating long-winded value statements that read like a corporate textbook and mean little in practice. At the heart of our Values is the word PLAY.

 We’ll let you work out what they might mean. If you get stuck on any of them, just ask one of the Wirra Wirra tribe.