In 1947, Greg Trott, founder of Wirra Wirra, lost the only watch he ever owned – a gift from his father. From that day forth, Trott never bothered with a time-piece, avoiding the responsibility for such a valuable item. He claimed to tell the time by the sun – a noble, if impractical sentiment. So Trott was notoriously late – hours, even days – for dinners, meetings, flights and gatherings. Usually his charm garnered forgiveness from those kept in wait.